Our curriculum recognizes the needs of the 21st century to innovate. We believe creativity and artistry are a vehicle for economic growth and development for artist, community and business alike.

Our Curriculum:
Our curriculum is built around the idea that you need to be an active participant in developing how to effectively utilize the strengths of your gifts and talents to earn a living. To accomplish this, our curriculum is set up so that you spend part of it in the classroom and part of it out in the field with your peers.

Through applying what you learn in the classroom by collaboratively developing original creative projects with your peers, you will learn how to identify opportunity, fill gaps in the market you perceive, and learn how to ethically profit as you practice while you are still in school.  Our curriculum structure allows you to apply what you learn in between sessions as well as gain valuable real world experience in between our immersion style of learning.

YEAR ONE: CREATIVE VENTURE INCUBATION

 

Module #1

Mindset and Identity (Who We Are and How We Think)

Week I- LEAP (Learning Experiential Artistry Pod)

Emotional Intelligence Development: Flexibility and Fluency, Improvisation, Willingness to Fail, Getting out of Your Comfort Zone, Risk Assessment- Level 1

 

Weekend 1 & 2
Self-Analysis/Discovery: Inventory of Skills, Time Management Analysis, Money and Lifestyle, Case Studies- Level 1

 

Weekend 3,4 & 5
Careers and Opportunities in the Arts: Goals of Artists, Leadership Models, Case Studies, New Professions: Teaching Artists, Health Care Artists, Consulting Artists

Leadership Development: Critical and Strategic Thinking, Ethics, Problem Solving, and Communication- Level 1

Communication Skills: Written and Verbal Presentations- Level 1

 

Module Outcomes:

· Improve intuition, judgments and reasoning skills

· Articulate life and professional goals

· Establish personal strengths and weaknesses

· Form partnerships with colleagues

· Test and improve collaborative, leadership, communication, and problem solving skills

· Imagine new opportunities for 21^st Century artists

· Generate ideas for business

 

Module #2

From Research To Market

Week 2- LEAP (Learning Experiential Artistry Pod)

Discover Your Why: Value Proposition, Managing Ambiguity and Emotion, Trial and Error, Story Telling, Action and Reaction

 

Weekend 6, 7, 8, 9 & 10
Product Development: Features & Benefits, Competition, Market Research, Needs Analysis, Customer Relationships and Segments, Channels, Value Proposition, Case Studies- Level 1

Communication Skills: Presentation Styles, Team Building- Level 2
Branding: Technology, Social Media, Networking, Guerrilla Marketing, Traditional Marketing, Public Relations, Design Strategy, Writing, and Communication Skills, Case Studies- Level 1

Leadership Development: Critical and Strategic Thinking, Problem Solving, Decision Making, Relationship Building- Level 2

 

Module Outcomes:

· Solidify business idea

· Identified critical issues, gaps and missing links

· Develop Marketing Concept and Value Proposition

· Script Key Marketing Messaging

 

 

Module #3

Operations

Weekend 11, 12, 13, 14 & 15
Business Organization: Structures, Accounting, Licensing, Legal Issues
Business Planning: Partnerships, Key Activities, Key Resources, Cost Structure,  Budget Building, Case Studies-

Level 1

Week 3- LEAP (Learning Experiential Artistry Pod)

Soft Launch: Create working website, and social media presence

 

Module Outcomes:

· Identify legal, accounting, licensing, financial issues

· Identified critical issues, gaps and missing links

· Script Key Operations Messaging

· Synthesis of business concept into live identity

 

 

 

YEAR TWO: CREATIVE VENTURE MASTERY 

 

Module #4

Product Positioning and Funding

Week 4- LEAP (Learning Experiential Artistry Pod)

Emotional Intelligence Development: How Have You Grown? Flexibility and Fluency, Improvisation, Willingness to Fail, Getting out of Your Comfort Zone, Risk Assessment- Level 2

Weekend 16, 17, 18, 19 & 20

Business Planning: Venue Logistics, Delegation, Scalability, Sustainability, Fundraising, Event/Project/Product Management, Funding Timeline, Case Studies- Level 2

Product Development: Differentiation, Framing, Market Research, Case Studies- Level 2

Leadership Development: Critical and Strategic Thinking, Problem Solving and Decision Making, Relationship Building- Level 3

Ethics: Confidentiality, Respect, Sensitive Material, Compromise, Case Studies

 

Module Outcomes:

· Develop 2 year business budget

· Finalize 2 year Marketing Plan

· Establish corporate structure

· Establish legal and accounting council

· Establish code of ethics for operations

 

 

Module #5

Operational and Marketing Mastery

Week 5- LEAP (Learning Experiential Artistry Pod)

Operational Start-Up: Execution and Delivery, Follow Through, Critical & Strategic Decision Making

 
Weekend- 21, 22, 23, 24 & 25

Sales: Method, Delivery, Style, and Synthesis

Product Development: Features & Benefits, Competition, Market Research, Needs Analysis, Customer Relationships and Segments, Channels, Value Proposition, Case Studies- Level 3
Branding: Technology, Social Media, Networking, Guerrilla Marketing, Traditional Marketing, Public Relations, Design, Writing, and Communication Skills, Case Studies- Level 2

Business Risk Management: Capital, Accounting, Licensing, Legal
Business Planning: Partnerships, Key Activities, Key Resources, Cost Structure, Case Studies- Level 3

Communication Skills: Written and Verbal Presentations- Level 3

 

 

Module Outcomes:

· Plant seeds to raise capital

· Develop fluency with permission, guerilla, social media, viral, Internet, publicity, and mainstream marketing

· Complete fully functioning business plan

· Marketing campaign in full swing

 

 

 

Module #6

Artistic Mindset and Business Identity Synthesis (Who We Are and How We Think)

Weekend- 26, 27, 28, 29 & 30

Self-Analysis/Discovery:  Review Inventory of Skills, Time Management Analysis, Personal Finance, Balancing Work and Home, Address Balancing Personal and Professional Considerations- Level 2

Raising Capital: Pitching, Deal Structures, Options for Raising Capital

Business Planning: Sustainability Part II, Creating Entrepreneurial Culture, Employee Management,  Long-Term Visioning, Presentation of Business Evolution, Venture Funding and Launch- Level 4

Cultural and Economic Advocacy: Power(s) of the Arts, Artistry and Relevance, American and International Arts Culture

Week 6-LEAP (Learning Experiential Artistry Pod)

Taking the Leap- Business Launch Pad Week: Business (re)launch

Module Outcomes:

· Sustainable plan in place

· Raise $5000-50,000 for business

· Start-up business in place

· Embrace importance of arts advocacy and sustainability

 

Program Outcome:

Students who attend The IAE can effectively utilize the strengths of their artistic gifts and talents to earn a living in their chosen field. They have the skills needed to become leaders in their communities, and relevant, meaningful artistic contributors in their areas of expertise.

 

 

One classroom session each semester will be devoted to participating in a group experiential learning project or what we call a LEAP ( Learning Experiential Artistry Pod). Through each LEAP you will learn by working alongside your peers and other arts based business leaders in real world  scenarios to test and shape your knowledge, perceptions and ideas about your own product or service.

 Below is a sample of some of the key learning opportunities through LEAP experiences.