SERVICE AND LEADERSHIP
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Raising Money to Serve Another
You will participate in a fund raising campaign to support a
cause, person or institution you believe in. A time line will be
established for your fund raising goals and you will seek to achieve
them. Through promoting the ideas, beliefs or values of another you
will learn, through service, to more effectively communicate passion
and develop leadership strength.
Key Skills: Unconventional Ways of Raising Money, Service and Leadership, Follow Through, Finance, Networking, Vision Creation.
Volunteer for a Start-Up
You will volunteer and offer your gifts and talents to an
entrepreneurial start-up enterprise that is less than five years old
and who's mission or vision you believe in.
Key Skills: Service and Leadership, Working with Others, Networking, Idea Generation.
CRITICAL AND STRATEGIC THINKING
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The Life of An Entrepreneur
Through a series of external internships you will work alongside
up to 4 entrepreneurs for 7-14 consecutive business days. The objective
of this LEAP is to help you learn by both observing an entrepreneur's
daily activities and participating in their process of decision making.
You will learn how each entrepreneur operates their creative venture
and see how involved they are in how their business gets generated and
completed.
Key Skills:
Critical & Strategic Decision Making, Execution and Delivery,
Managing Staff, Communication, Follow Through, Finance, Networking.
MARKETING
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Developing an Online Presence
You will blog, podcast, twitter, create online video's and learn
about how to measure the effectiveness of your online presence to
develop an online marketing strategy.
Key Skills: Guerrilla Marketing, Analysis, Social Media, Strategic Planning
Quick and Dirty Websites
You don't need to know HTML to create an awesome website for you
and your business. We'll show you how to get a site up and running to
promote and sell yourself as an artist and how to maintain the site as
your ideas develop into a real working creative enterprise. No design
or coding experience needed.
Key Skills: Business Development, Online marketing, Social Media, Practical Marketing
Create Your Own "Merch" (Merchandise)
"Merch" isn't just for musicians anymore. No matter your product,
learn how to make giveaways or sellables to promote your business or
yourself. You'll learn how to screen print t-shirts, pricing tricks,
merch booth strategies, easy packaging and choosing the right product
mix and more.
Key Skills: DIY technique, Branding, Salesmanship, Strategic Sampling, Screen Printing, Packaging
Your Public Identity
Go in depth and develop the vital components of your graphic identity, from logo design to key colors to product photography.
Key Skills: Branding, Marketing, Design Theory
Creating Effective Materials
You've developed your graphic identity, now you need promotional
materials. You'll learn the basics of layout and design as you create
brochures, sell sheets, flyers and whatever else you need to spread the
word about your materials.
Key Skills: Branding, Marketing, Design Theory
Touring Lab
During your regular coursework, you've learned the importance of
touring for any artist, no matter your discipline. Now put those
lessons to practice as you coordinate, book and promote an actual tour.
Key Skills: Time Management, Venue & Logistics Management, Marketing, Event Planning
The Organized Chaos Pod
We understand that individual disciplines have individual
challenges, and this pod is your chance to develop special projects
with the help of our faculty that will serve you as a unique artistic
entrepreneur.