Yep, we want a new logo. While our old faithful (that you can see up in the header) has served us well in the initial stages of our development, we've quickly outgrown it and need a fresh coat of paint so we can continue looking our best.
But we're all about empowering the creativity of fellow artists, so we wanted to give you a chance to help us define our new identity and win some prize money in the process! We've included a basic briefing on the project below to get you going, including who we are, why we're changing and what we're looking for. Submission information and prize details are at the bottom of the page. If you have any questions, don't hesitate to e-mail Shawn@TheIAE.com
Basic Info:
The Institute For Arts Entrepreneurship is a community of artists and entrepreneurs dedicated to training artists in the DIY fundamentals of running a business. We teach artists of all disciplines how to build relationships and create an innovative business model with their talents. Community is key, because at the IAE, artists learn that you must truly understand your interconnectedness and interdependence to be successful.
We're looking for an iconographic logo that cleanly delineates that basic vibe and appeals to the sensibilities of a focused, professional creative mind. In terms of text, it would be great if the logo was designed so that either "The Institute For Arts Entrepreneurship" or "The IAE" could be incorporated as a complement to the icon, rather than built into it...so that we can separate them as needed.
Project Objectives:
We have a logo currently, though as we continue to grow, we want something that is more singular to our brand and the experience of our audience rather than the broader institutional logo we have right now. We want to inject some hipness into the brand, if you will. Fresh, creative, inspiration, imagination, sustainability, community and artistry are all buzzwords that apply.
Target Audience:
Our target audience isn't defined by age, but rather by experience. We're appealing to artists of any creative discipline who are at the point in their development where they're ready to step out on their own. Most often, we've found this averages close to a 22-35 age and in people who already have a semblance of an idea for a business, but don't have the skills to execute it just yet. We're interested in reaching people via grassroots campaigns, so we want something that would appeal to the kind of audience savvy enough to respond to creative marketing like that.
Distribution:
The logo will primarily be used in print and web materials, though it would be ideal if it was easily reproducible in black and white for future considerations.
This is what the current logo looks like, just so you can get a sense of our standard colors and what we're currently working with. We're open to modifying the color scheme.
Win it!
If your design is chosen, you will win $300 in cash, and a $600 scholarship to use toward any of The IAE’s classes or workshops. If you are a designer or visual artist this may be a great opportunity to build on your portfolio. We welcome submissions from all skill levels.
Other Guidelines:
1. If your entry is selected, you must provide a signed release statement and copyright transfer for the winning logo design.
2. Entries may be up to three spot colors (three designated Pantone colors).
3. Winning entry must be available in a final digital file, provided on CD/DVD, that includes color separations and all fonts used in the design.
4. The logo design must include either "The Institute For Arts Entrepreneurship" or "The IAE" in some capacity.
5. The winning selection will be chosen by the board committee comprised of IAE faculty and staff.
Submission Info:
To submit your entry, please attach a high-res .jpg preview of your image and provide the following information in your e-mail:
1. Name
2. Address
3. E-mail
4. Phone
5. How did you find out about the IAE Logo Design Contest?
Submit your information and work by May 15th via email to Shawn@TheIAE.com .
All applicants will be notified via email of the results by June 1st, 2010.
GOOD LUCK AND HAPPY DESIGNING!
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